When I built products the stupid way

In 2007, ProductRepair (name changed), a market leader in its industry, was facing some serious threats: A rapidly maturing business. New “digitally native” entrants with greatly enhanced data collection abilities. A 100% call center based customer service model, with an escalating cost per interaction. Service partners with increasingly divergent strategies. Legacy IT infrastructure that made it difficult to compete. To tackle this, the company’s product … Continue reading When I built products the stupid way

Here’s Some Marketing Advice: Your Product Sucks

For whatever reason, in my writing I seem to have assumed the role of the guy who says the things that no one else will say. But in my actual business life as a marketer, I’ve been struggling with that. Namely, I seem to get paid a lot of money to specifically not say this one thing. Because of my successes in marketing working for … Continue reading Here’s Some Marketing Advice: Your Product Sucks